Rankings, what we all want and need to build a successful business. Without high rankings, no one will find you. No one.
Google announced mid-last year that they had indexed OVER 1 TRILLION SITES.
How can you stand out in a crowd that big?
If you aren’t doing any search engine optimization, you’re even less than a needle in a haystack at this point. You’re nowhere. You could get lucky and take a variety of SEO tips and tricks to maybe help out, but a lot of what I’ve seen published on the majority of the internet leads to what could have gotten you ranked 5 to 10 years ago, not what has worked in the last year.
There are roughly 200 determining factors that a search engine uses to qualify your site above a competitors. These factors constantly change. Best practices that have been put out by Google as well as some top SEO practitioners have been the best course of action, as well as many other factors. Staying on top of the game is really the key to help keep those targeted leads coming in – or to get those targeted leads to come in.
Titles and meta have long been the targeted focus among marketing sites. Targeted copy, internal linking, external linking can help you gain those top rankings. Staying on top of the curve really can keep you on the top!
