Open up google. Type in your name and what comes up? Type in your name + current company (or other companies you’ve worked for). Check out your business name + another business you’ve gone head to head with in the past?
Sorting through these results and others can lead to a very effective reputation management campaign. There are many different alerts and other techniques that can help you track how your business is doing and what people are saying about it. Make sure to keep your hand on that pulse, otherwise you could lose potential business without realizing it.
Google Alerts are a great way to help track your business. Tracking business brand terms as well as phone numbers and top names associated with the business can keep you up to date on what new reviews, blogs and articles are coming out regarding your business. Without a quick response to a possibly negative article or even worse – no response – where do you rank in your reputation mananagement campaign?
