Package features
Depending on your package, this will either cover your homepage, all of yout top level pages or multiple levels of your site. We will review where your pages stand with regard to all major SEO elements, including title tags, meta descriptions, canonicalization, duplicate content, url structure, image optimization and much more.
A baseline ranking report establishes your rankings for a specific set of keywords at the outset of a campaign in order to accurately gauge the positive effects of our SEO efforts.
General Title Tag Recommendations
This is an evaluation of your title tags for their SEO value with recommendations on changes which would enable them to rank higher for more relevant key terms. Depending on your package size this may mean your homepage, top-level and even deep pages. We will also educate you in best practices for further site development.
This is a review of the positives and negatives existing on the site. This may include acknowledging technical issues, over-all content, keyword targeting etc.
We will identify a top online competitor. For many brick and mortar businesses your biggest online competitor may come as a surprise. We will indicate which site is your biggest competition in the rankings race depending on your package size, this will either help you on your own or we will conduct a full competitive analysis on this website.
We will analyze your top online competitor to determine their SEO strategies on and off-site. This may include back link strategies, social media efforts, content and technical prowess, site infrastructure among other elements.
This reviews the fundamental coding and platforms of a website the site is coded in or platform it is on that could create prevent problems in search engine indexing.
General Website Overview Report
Clients will receive a full written report documenting all of our findings and recommendations in an organized fashion, that can be kept and referenced repeatedly for best practice questions and future updates.
This is determining the number of inks coming into your site along with the most popular back link anchor text. This helps in establishing a baseline for link building goals as well as providing vital information for keyword targeting.
This is an evaluation of the quality of your back links based on numerous factors which quantify the strength of your back link portfolio. These include where your links are coming from, the ratio of reciprocity, and the quality of the sites linking to you. Among many other key indicators which allow us to determine where you stand in terms of link building.
A strategic back link plan will provide a list of varying back link development opportunities based on your existing content, your niche and your internal resources. We can lay out a progressive strategy for future link building to increase volume and strength of your back links.
Internal Link Structure analysis
This is an analysis of your internal link structure including the way pages are interlinked with one another, how site-wide links are distributed, the anchor text being used to link to various
Whatever call-to-action you use that results in profit for your business, be it shopping carts, referral forms, or landing pages we will review those for their search engine friendliness as well as their usability and functionality. If there are ways of improving these aspects to increase your profit margin we will make specific recommendations and help you establish methods of testing and measuring improvements.
Content Analysis and Content Creation Strategy
We will review your existing content for quality, quantity, structure and keyword targeting. We will make specific recommendations on where and how improvements can be made for improved rankings, indexing and natural linking possibilities. We will also create a detailed plan for content which can be created to attract back links and improve your main pages ranking potential.
This reviews your existing social media presence or lack thereof. Based on what we find we can help your improve your current social media endeavors, or we can assist you in how to make a foray into the world of social networking for businesses. We will outline several social media profiles which can help you, get attention, improve your online PR and allow you to connect directly with clients
This will give us a general look at how your brand is perceived on the web. Reviewing search results, and other popular informational networks for references to your company and key people can help alert you to any potential reputation problems or any issues with public perception. It can be beneficial in identifying both areas of strength and weakness.
This is an oft over looked aspect of social networking, this looks at online communities which are relevant to you your industry. Whatever product or service you offer online there are blogs, forums and social media sites which are geared specifically to people in your industry or your target demographic. We will identify these channels for you and advise you on how to use them to help boost your business.
Keyword Research, analysis and strategic plan
We will examine your target keywords and conduct extensive research to discover ways to strengthen your existing efforts and to determine new keyword possibilities. We will also lay out a plan of how to further develop and target priority keywords as your site continues to grow.
This section involves working closely with you to determine how you will measure our success and what it will take to make your investment with us pay off. Your success, is our success and we are dedicated to making sure we meet and exceed your expectations, which is why we will take the time to finalize these factors as a part of your campaign.
After you have received the initial report and had the opportunity to implement the recommendations within it, we will follow up with you every quarter, to ensure that your site’s momentum continues. The Search industry is an ever changing one and so a few months can make a difference or introduce a new set of best practices. We will not abandon you once your initial report is complete, we will help guide you through your on-going SEO efforts for the nest year.
Webtraffic Reports and Ranking Reports
Even if you are tracking your rankings and traffic stats on your own we will send you our own monthly reports which come complete with observations and insights from us based on what the reports reveal.
Watching your competitors rankings can give great insight into their ongoing SEO efforts, providing you with vital information and often ideas. Using a competitor’s ranking report can help you discern where their strengths and weakmnesses are, and how to use that information to formulate your own strategies.
Our monthly newsletter highlights the latest news at Search Slingshot as well as the search industry. Items of interest may include search engine updates, new technologies or the latest in webmaster guidelines and best practices. Our newsletters are a great way to stay informed on the information most relevant to you.
Comments on this entry are closed.